Studying Business Administration – Marketing at Phu Xuan University is where practical business-oriented training takes place. Students learn from the best digital marketing experts in Vietnam and stay updated on new technologies. The program's top criterion is to be modern and not outdated, ensuring that Phu Xuan students can find employment in their field right from their seats at the university. Business administration is a field undergoing significant, profound, and rapid changes, making it suitable for dynamic and business-minded young people.
Business Administration at Phu Xuan attracts the attention of many young people. It is a broad field with various development directions. Phu Xuan University's strengths lie in close ties with businesses, the participation of business lecturers, and the application of information technology and marketing. Additionally, the quick graduation time allows students to start their careers early and provides more opportunities.
What do Business Administration graduates do? Where?
Graduates with a degree in Business Administration – Marketing can take on diverse roles such as business assistants, business officers, sales officers, commercial activities, import-export, content management, marketing, lecturers, independent business, and more. The Business Administration program at Phu Xuan University excels in the fields of marketing, digital marketing, and the application of technology in business – essential skills in the Industry 4.0 era.
Who can study Business Administration?
Business administration is a field that does not have excessively high requirements for any specific subject or skill. However, to succeed in the profession, there are some essential requirements for applicants pursuing the Business Administration major: having an interest in marketing and business activities, having a high level of social activism, having good communication skills, etc.
| PXU – TRAINING PATH (FORMAL UNIVERSITY PROGRAM) | |||
|---|---|---|---|
| PHASES | DESCRIPTION | DURATION | NOTE |
| 0 | Military semester – Education – National security and defense | 3–4 weeks | |
| 1 | Introduction to the profession and specialized foundation | 16 weeks | |
| 2 | Basic knowledge and professional skills | 48 weeks | Have enough skills to work |
| 3 | Advanced training and specialization | 48 weeks | |
| 4 | On-the-Job Training (OJT) in a business environment | 16 weeks | |
| 5 | Graduation project/thesis | 16 weeks | |
| Total training duration | 3 years | 9 semesters, 3 semesters / year | |
The main enrollment period for regular undergraduate programs at Phu Xuan University begins after the annual September 2nd holiday. New students start their journey by entering the university and participating in the "Orientation Week" to familiarize themselves with the new learning environment, teachers, the university, peers, and students from previous years.
Following this, new students will engage in a "Military Semester" that lasts for three weeks. This is a crucial period for new students to get accustomed to collective living, develop collaborative habits, team spirit, and obtain the Security Education and National Defense certificate, which is a mandatory requirement for a bachelor's degree.
In the "Introduction to the Profession" semester, students will learn and acquaint themselves with the specialized learning methods and tools of Phu Xuan University, as well as the foundational knowledge of the IT industry, preparing for the next stage.
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | English 1 | 3 | |
| 2 | Learning Methods at PXU | 3 | |
| 3 | Introduction to Business Administration | 3 | |
| 4 | Basic Marketing | 3 | |
| 5 | Business Environment | 3 | |
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | English 2 | 3 | |
| 2 | Consumer Behavior | 3 | |
| 3 | Customer Relationship Management | 3 | |
| 4 | Content marketing | 3 | |
| 5 | Social Media, Viral Marketing, and Facebook Marketing | 3 | |
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | English 3 | 3 | |
| 2 | Business and Business Operations | 3 | |
| 3 | Organizational Behavior | 3 | |
| 4 | Event Organization | 3 | |
| 5 | Website and Search Tools | 3 | |
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | Specialized English 1 | 3 | |
| 2 | Business Law | 3 | |
| 3 | Marketing Strategy | 3 | |
| 4 | Global Business Environment | 3 | |
| 5 | SMS Marketing, Email Marketing, and Telemarketing | 3 | |
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | Specialized English 2 | 3 | |
| 2 | Human Resource Management | 3 | |
| 3 | Marketing Research | 3 | |
| 4 | Google Ads and Google Analytics | 3 | |
| 5 | Web Management | 3 | |
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | Fundamental Principles of Marxism-Leninism 1 | 2 | |
| 2 | Fundamental Principles of Marxism-Leninism 2 | 3 | |
| 3 | Brand Management | 3 | |
| 4 | E-commerce | 3 | |
| 5 | Entrepreneurship | 3 | |
| No | COURSE | CREDITS | NOTE |
|---|---|---|---|
| 1 | Ho Chi Minh's Ideology | 2 | |
| 2 | Revolutionary Path of the Communist Party of Vietnam | 3 | |
| 3 | Interview, Job Searching, and Employment | 3 | |
| 4 | International Marketing | 3 | |
This semester involves students learning in the practical environment of a business. In addition to accumulating 15 specialized credits, students will become familiar with the practical requirements of the job and be guided by working experts.
The OJT semester is also the time for students to choose and begin preparing for their graduation thesis with topics derived from practical activities at the OJT-receiving businesses.
This is the time for students to consolidate all the knowledge and skills they have accumulated to complete their graduation thesis. Since 2019, 100% of Phu Xuan University students will undertake the completion and defense of their graduation thesis before the university's thesis defense council. With the graduation thesis, students will accumulate 10 specialized credits.
