Message of Innovation from Phu Xuan University

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1. Technology Era

The Fourth Industrial Revolution is comprehensively changing societal life. The demand for human resources in the transition and development of new technologies has never been greater. Technology is daily reshaping every aspect of life, with intelligent robots increasingly prevalent, replacing and assisting humans in various daily tasks. Self-driving cars, automated factories, and smart homes with Artificial Intelligence (AI) are booming. At the societal level, Big Data and Machine Learning have significant and rapid impacts. People now carry multiple technological devices, even integrating bio-technological devices onto their bodies.

A new technological era, the era of comprehensive technology, has officially begun.

2. Era of Rapid Change

In today's world, once quality is ensured, the determining factor becomes the speed of development. Every organization and business needs rapid development to avoid being left behind. People today also need adaptability and integration with technology, as the pace of change plays a decisive role in success. Numerous new jobs are being developed alongside the disappearance of many old jobs, causing millions of workers to switch careers or face unemployment. This revolution in the labor market brings both crises and new opportunities. Those organizations and individuals with high adaptability, capable of seizing new opportunities quickly, are the ones who will triumph.

3. Era of Digital Civilization

The native digital citizen generation is born into using technology without the need for learning or adaptation. For these citizens, accessing and using technology is natural, and their cognitive thinking follows a digital method.

As digital citizens become the majority and digital communication platforms develop, a new culture will emerge based on technology. In this new culture, human-to-human relationships will no longer be dominated primarily by spatial factors but rather by factors such as culture, political trends, religion, gender, personal interests, community activities, and professions.

This is the birth of a new global civilization, the digital civilization.

To avoid obsolescence and being left behind in humanity's new civilization, each individual needs to be trained and develop new skills for the digital civilization. This creates new demands for education in general and higher education in particular.

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1. University for the Masses, Aimed at Universal Higher Education

According to the research of Professor Martin Trow from the University of California, Berkeley, if the university enrollment rate is between 15-50%, it is a public university education, while an enrollment rate over 50% indicates universal higher education. Currently, all administrators and faculty are being trained in the elite university education period (less than 15% university enrollment). Vietnam is approaching the level of universal higher education. The nature of universal higher education is very different from both public and elite higher education. Therefore, to anticipate the new university education environment, which is universal higher education, schools need to prepare and establish organizational rules, and human resources ready for the upcoming universal higher education system.

The biggest feature of public and universal higher education is the openness and flexibility of universities. Universities need to have flexible credit transfer systems and organize various training methods to create diverse learning conditions for students. Students should be able to switch learning formats, such as focusing on-campus, online, or integrated according to their learning objectives and personal conditions. Additionally, universities also need to organize reasonable training to accommodate students with work experience, career changes, and lifelong learning orientation.

Phu Xuan University is a university built with the direction that aligns with the development of universal education, which will occur in the near future.

2. University as a Platform Connecting Business and Community

While there will still be universities that honor human values, the majority of universities need to determine their position in the context of public and universal higher education. Universities in the era of universal education will be closely and organically connected with businesses and communities to survive and develop. In this context, universities will not only solve the problems of businesses and communities but will also need to have a business and community-oriented mindset.

Phu Xuan University is an applied university and a platform that connects students, businesses, and the community. In this model, the university plays a role in connecting, creating an environment, and facilitating collaboration for students, faculty, and businesses to learn, train, and develop based on the real daily challenges of businesses and society.

3. University of Attitude – Skills – Knowledge

Unlike elite-oriented universities, Phu Xuan University has a mission to provide a comprehensive understanding of Attitude – Skills – Knowledge (A.S.K) to learners. To meet future employment needs, the university believes that knowledge and skills alone are not enough; attention must be paid to the harmonious and coherent development of Attitude – Skills – Knowledge for learners.

Recognizing the crucial role of Attitude, which has not been adequately addressed in university education and training, Phu Xuan will lead in accompanying learners to cultivate and train an attitude of progress, understanding ethical standards in work, and fostering a spirit of learning and responsibility in a professional learning and working environment.

In addition, the essential skills of the 21st-century Skill Set will also be cultivated at the university. According to the definition by the Assessment and Teaching of 21st Century Skills (AT21CS) at the University of Melbourne, Australia, the 21st-century skills comprise four main groups of soft skills.

Firstly, the group of cognitive skills such as creativity, critical thinking, problem-solving skills, decision-making skills, and lifelong learning ability.

Secondly, the group of working skills such as communication ability and collaborative teamwork.

Thirdly, the group of using work tools such as understanding general knowledge about information and communication technology (ICT). Finally, the skills to live in a global society, including issues of civic awareness, life and career, personal and social responsibility, including cultural diversity awareness.

4. University of the Digital Age – Self-learning Capability

Phu Xuan University is a university for digital natives, so adapting and training to meet and integrate digital culture is a mandatory requirement. One of the important characteristics of digital culture is flexibility and a high level of individual decision-making ability, aiming to respect the individual and self-identity of each person. Each individual in society will be an independent entity and tends to collaborate and communicate with other individuals in society based on sharing in work, social activities, hobbies, and perspectives.

In addition, the dynamics and high adaptability requirements demand that learners have the ability for lifelong self-learning to constantly update new knowledge, enhance living skills, and gain new awareness of a rapidly changing society. Predictive and self-learning skills will accompany each individual throughout their future work to ensure the ability to update technology and skills to meet constantly changing social demands.

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1. Phu Xuan – Technopolis

With the university's perspective as a bridge and platform for the needs of learners, employment, and society coming together, Phu Xuan builds the campus and operates the university according to the Technopolis model. This means that within the university campus, there will always be the collaboration of businesses. Phu Xuan University will bring businesses to operate within the university campus, bringing experts, managers, and business owners from businesses to share and teach at the university. At the same time, students will also be sent to businesses for training, practicing both Attitude – Skills – Practical knowledge in the business environment.

A true Technopolis is the organic coexistence of the university, business, and the practical needs of society.

2. Learning Office – Learning Project

The teaching campus of Phu Xuan University will also be organized in the form of business organization. The arrangement of classrooms and the organization of knowledge and skills are similar to activities in businesses. Classes have an open structure with learning at the center, with teachers playing the role of supervision and assessment. These classes are called Learning Office.

Learning is implemented through Project-Based Learning methods, learning primarily based on tasks, tests, and evaluations. Students practice based on real modelled lessons, standardly called Learning Project.

Learning Office – Learning Project are two important platforms that accompany learners throughout their study at the university.

3. Lecturers, Business Lecturers

Lecturers are the crucial link and important factor in carrying out the training mission. Lecturers at Phu Xuan University will be trainers, mentors who help students succeed. In addition to regular in-house lecturers, Phu Xuan also builds and collaborates with lecturers from businesses. They are experts, managers, or business owners who will share experiences, visions, encourage, and motivate students, enhancing their motivation to learn. With the support of business lecturers, students will grasp the reality of work and life better, and have the opportunity to participate directly in practical work even while still in university.

4. Standard, Open, Flexible, Maximum Business Connection Program Platform

The training program at Phu Xuan University is a combination of many educational and training objectives. Firstly, the program needs to be professional and standard. The program will be built on the CDIO framework and standard programs or accreditations such as ABET, BTEC,... to ensure the quality of outcomes for learners.

Secondly, the program needs to ensure openness and flexibility to meet the requirements of the trend of higher education and universal education. The program is structured according to credits to ensure that each individual can have a suitable learning program. In addition, the university is always ready to accept students from other colleges and universities to transfer to Phu Xuan to complete their courses, training programs as desired.

Thirdly, the program needs to ensure a high level of business connection. Professional standards need to be quickly incorporated into training within the university. The business training program – On the Job Training (OJT) is co-designed and credited to maximize recognition of modules from businesses. In addition, professional certificates and business certificates are also recognized for conversion into credits at the university.

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  1. Mission

Phu Xuan University is at the forefront of higher education innovation, transforming education models, and cultivating talent with a professional attitude, strong skills, and sufficient knowledge for successful employment and entrepreneurial ventures. The mission is to create positive values for learners and society.

  1. Vision

Phu Xuan University is a pioneering university in fostering innovative change based on an entrepreneurial spirit and professional action.

  1. 2025 Goal

– Becoming a new university model closely linked with enterprises – Phu Xuan Technopolis.

– Collaborating with businesses and local communities to develop industries that align with Economic and Social development.

– Ensuring high employment rates for graduates by maintaining the quality of education.

– Applying technology in education for flexible training models.

  1. Core Value

"Attitude – Skills – Knowledge" is the core cultural value to develop Phu Xuan University and establish its position as a leading university in the Vietnamese education system.

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We are in a crucial period of human civilization development, a period of transition and the formation of a digital civilization and globalization with natural-born digital citizens who are born in the era of technological development. Society, social organizations, the economy, businesses, employment, and the old social ethical standards are being challenged and are partially no longer suitable, making way for a new order that is gradually forming.

With the role of a university facing significant opportunities and challenges, Phu Xuan needs strong development directions, firmly following the direction of a university of the new era, the era of digital civilization.